Research and Marketshas announced the addition of the "East Europe Water Coolers 2008" report to their offering.

Zenith's seventh report on the expanding East Europe Water Coolers market is now fully updated, and remains the only report available on home and office delivery (HOD) market trends in the region.

The new 2008 report sets out comprehensive market and segment totals alongside detailed rankings and profiles of the industry's main operators.

Zenith's 2008 East Europe Water Coolers report includes:

- East Europe water cooler market trends across 15 countries

- Full market commentary, covering volume, units, cooler throughput, packaging, water types, companies, groups, and forecasts to 2012

- Installed base of water cooler machines, water dispensers and pumps in place as at end December 2007

- Revenue analysis, addressing unit rental income and bulk water sales including throughput rates

- Packaging analysis by type and water cooler pack size

- Key industry features and changes to watch focus on East Europe's ten EU member countries

- East Europe, sub-region and country forecasts

More than 230,000 new bottled water coolers, dispensers and pumps were installed across East Europe during 2007, bringing the total number to 1.54 million, an 18% increase on 2006.

Zenith's latest and fully updated report on the 15 primary water cooler markets in East Europe underlines the strategic significance this region has for the overall European industry as well as the changing dynamics in the region where EU ascension, entrepreneurial spirit and economic development are benefiting cooler incumbents.

The higher rate of growth in water sales than in unit placement is highlighting ongoing changes within the East European cooler industry, where one-off sale, rental agreements and pricing are impacting water delivery.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The East Europe Water Coolers Report 2008 is broken down into 3 main sections:

- A full market commentary provides in-depth analysis of trends in such areas as unit types, water types, industry structure, market consolidation and key groups, key industry features and changes to watch out for, and forecasts to 2012.

- Comprehensive tables look closely at the East European market and each segment, covering consumption, cooler and dispenser unit placements, leading distributors/bottlers/brands, cooler throughput, detailed regional analysis and full forecasts, by units and volume, to 2012.

- 15 country profiles contain expert market interpretation, tables and analysis. Full profiles of each country's leading water cooler companies cover company structure, sales volume, unit placements, marketing analysis and commentary.