Enforcement Actions Demonstrate FDA Effectiveness

Bottled water is comprehensively regulated as a packaged food product by the U.S. Food and Drug Administration (FDA) and state regulatory agencies. The current system of bottled water regulation provides consumers with outstanding bottled water safety, quality and public health protection.

The recent recall of a few bottled water brands in New York State due to elevated bromate levels demonstrates the protective nature of FDA bottled water regulation. In this case, product that was not in compliance with FDA’s 10 part-per-billion standard for bromate was removed from the marketplace and, through a variety of communication channels, consumers were notified of specific actions that they could take to return recalled products.

IBWA supports the implementation of appropriate enforcement action for food products that do not meet federal or state standards.  IBWA understands that the producer and retailers of the recalled bottled water have been working closely with FDA at the national and regional levels to ensure appropriate measures are taken to remove noncompliant product from the marketplace.
 
Under federal law, FDA standards for bottled water must be as protective of public health as the tap water regulations set by the United States Environmental Protection Agency (EPA).  As a result, both the FDA and EPA mandate a 10 ppb bromate standard of quality for bottled water and tap water, respectively. These standards are based on rigorous scientific analysis and the underlying risk assessment is very conservative and highly protective of consumer health, which means that the true risk is likely to be lower than predicted.

FDA regulations and the food production system enable tracking of specific product lot codes.  As with all food in the United States, specific product lots that are not in compliance with myriad FDA standards can be identified, removed from the marketplace and thus made unavailable to consumers. Unlike tap water systems, which can distribute drinking water to consumers as long as the annual average level of bromate meets the EPA standard, noncompliance with FDA standards results in timely withdrawal of bottled water products from the consumer marketplace.

Consumers can remain confident in making bottled water their beverage of choice. The bottled water industry will continue to work closely with FDA and state agencies to help ensure that consumers have access to safe, high-quality bottled water.

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters.  Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers.  IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products.  In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations.  A key feature of the IBWA Bottled Water Code of Practice is an annual, unannounced plant inspection by an independent, third party organization.  Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands.  Media inquiries can be directed to Manager of Communications Tom Gardner at 703-647-4607 or tgardner@bottledwater.org.